Student Start-Up Shrinks Degrees of Separation Between Celebrities and Fans

Sam Boochever, left, and Maximillian Huc are second-year Darden students and cofounders of the celebrity connection app 1Degree. (Photos by Dan Addison, University Communications)

On what started as a quiet day of classes in 2016, the University of Virginia’s Darden School of Business hosted a rare collision of worlds – a meeting of MBA students and ABC’s “The Bachelorette.”

The surprise discussion between “Bachelorette” runner-up contestant Robby Hayes and student fans of the show was made possible by 1Degree, a new social media app founded by second-year Darden MBA candidates Maximillian Huc and Sam Boochever. “This was right after the show was ending, so Robby was really famous in the moment. He had just downloaded our app and was creating an auction to test it out,” Boochever said.

Huc and Boochever credit the Darden School and the UVA iLab with helping them make connections and build their platform. Read More...